Geoff Fox started making leather motocross pants in 1974 in Cholame, California — a town so small it barely qualifies as a town. The name on the label was his own. By the late 80s, Fox Racing had become the loudest brand in motocross. Literally: the neon colorways, the zebra stripes, the spider-web graphics, the colors that had to be visible from the back row of a Supercross stadium. Jeff "Chicken" Matiasevich's pink-and-blue spider-web combination is still referenced by colorway name thirty years later. Fox jerseys from 1988 to 1991 looked like they were designed to start arguments.
Photo by Martin Pettitt / Flickr / CC BY 2.0
Then the 90s happened and Fox calmed down. Not completely — this was still motocross — but the loudest neons gave way to blues, blacks, grays. Colors that worked on television. Colors that aged better in photos. The Terrafirma video series, which Fox produced and expected to sell 5,000 copies of (it sold 65,000), helped establish a visual identity that was still bold but no longer required sunglasses to look at.
This blue jersey is from that post-neon era. The construction is peak Fox: lightweight, vented, athletic MX cut designed to work under body armor. The blue is deliberate — it's one of the cleaner Fox palettes from the period, the kind of jersey that let the riding speak for itself instead of the graphics. Inside the collar, if you check, there might be one of Fox's hidden messages — "Dream On" or "Attitude is everything" — the slogans they stitched where only the rider could see them.
Fox Racing jersey survivors from the 90s are getting harder to find. The gear was built to be ridden, and most of it was. The ones that made it to 2025 in vintage condition are the exception, not the rule.
There's one.
Related Reading
- This Yamaha Jersey Costs $250. Here's What You're Paying For.
- The Fox Racing Graphics Department Had No Governor and It Showed (In the Best Way)
- Suzuki Bomber Jackets and the Paddock-to-Pavement Pipeline
Shop this piece · See all details
Browse the full vintage moto collection at Pemulis Water & Power.
Header image: Photo: Julian Henke via Unsplash