RAGE
Rider-owned traction pads, leashes, and apparel from Australia. Founded by Creed McTaggart, Noa Deane, Beau Foster, Ellis Ericson. One of the few US stockists.
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Traction pads, leashes, and apparel from the rider-owned Australian surf brand. Founded in 2017 by Creed McTaggart, Noa Deane, Beau Foster, Ellis Ericson, and filmmaker Toby Cregan. We're one of the few US stockists carrying the full Rage lineup.
Traction Pads
Six signature traction pads, each designed by the rider whose name is on it — no focus groups, no design-by-committee. The Creed McTaggart Signature is flat with no arch and a longer surface area for control. Noa Deane's Front Pad brings skateboard-style front foot steering. Beau Foster's Bug, the TM Grip, and team models round out the range. Every pad ships with the trademark purple cockroach.
Rage Traction Buyer's Guide: Which Pad Fits Your Surfing? →
Team
Rage started as five friends making traction and filming surf trips. The team has grown to include Shaun Manners, Jaleesa Vincent, Jake Vincent, Wade Goodall, Craig Anderson, Kai Hing, Holly Wawn, and Kai McKenzie — all riding Rage pads by choice, not contract obligation.
Apparel
Hoodies, board socks, and accessories. The same no-corporate energy as the pads.
Read More
Rage Traction Buyer's Guide · The Rider-Owned Brand Behind the Purple Cockroach
FAQ
What makes Rage traction pads different?
Every Rage pad is designed by a professional surfer on the team — not a product manager. Each rider shapes the pad to match how they actually surf. The brand is 100% rider-owned with no outside investors or corporate parent company.
Where is Rage based?
Rage is based in Australia, founded in 2017 by pro surfers Creed McTaggart, Noa Deane, Beau Foster, Ellis Ericson, and filmmaker Toby Cregan. It's a creative project first — surf brand second.
Where can I buy Rage traction pads in the US?
Pemulis Water & Power is one of the few US stockists carrying the full Rage lineup. We stock all signature traction pads, leashes, and apparel with free shipping.
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