Rage, an Australian surf company, has carved out a niche for itself in the surfing community, focusing on apparel and accessories that resonate with the surf culture's ethos of freedom, expression, and a bit of rebellion.  Rage symbolizes more than just products; it's a lifestyle brand that speaks to those who find in surfing a form of expression, a way to channel or embody a certain 'rage' against the mundane, embracing the wild, free spirit of the ocean and surf culture.