True Ames

Founded by Chuck Ames in the late 1970s in Santa Barbara, California, True Ames has carved out a niche in the surfboard fin industry. Initially a surfboard shaper, Ames shifted his focus to fins after realizing their importance in enhancing board performance. His venture into fin manufacturing emphasized both craftsmanship and innovative design.

The influence of George Greenough, a surfing visionary from the 1960s, significantly shaped True Ames' fin designs. Greenough's introduction of the flexible fiberglass fin, inspired by the tail dynamics of fish like the tuna, transformed surfing by enabling surfers to make sharper turns and gain more control. His collaboration with True Ames resulted in iconic designs like the Greenough 4-A, celebrated for its flexibility and responsiveness, which enhances a surfer's speed and maneuverability on the waves.

True Ames has not rested on its laurels but has continually pushed the boundaries of fin technology. The company now offers a diverse array of fins catering to various surfing techniques, from classic longboard single fins to complex quad setups for aggressive shortboarding. Their fins are prized for their durability and performance, adapting to the changing needs of the surfing world.

The legacy of True Ames is one of dedication to quality and innovation, significantly impacted by partnerships with figures like Greenough. Within the surfing community, True Ames fins are not just tools but are respected as integral components that have propelled the sport forward.
True Ames - Pemulis Water & Power