Pemulis Water & Power sits at 4051 Judah Street in San Francisco's Outer Sunset - walking distance from Ocean Beach, tucked into a neighborhood where summer is often a fog bank with good posture. We like objects that feel like they have a past but behave like they belong in the present.
That's exactly why we carry Vacation Inc. Sun protection that doesn't pretend leisure is frivolous. It treats the ritual - packing the bag, getting to the beach, staying out longer than you planned - as part of the point.
This post covers the seven Vacation products we stock. No full-line catalog tour. Just what makes sense for Outer Sunset days, road trips down the coast, and the small rituals that keep you in the water longer.
The lineup
Think of it as a modular kit: protect, reapply, repair, set the mood.
Classic Lotion SPF 30
The put-it-on-and-go option. This belongs in every beach bag and glove box because it's the easiest to default to.
For Outer Sunset life, it makes practical sense: you can be cold and still be getting cooked. Fog doesn't mean the sun is taking the day off - it just means you're less likely to notice you're overdoing it until later.
Classic Whip SPF 50
The most Vacation Inc item we carry. Sunscreen as dessert theatre: a whipped, mousse-style SPF that comes out of the can in perfect star-shaped peaks.
It's playful on purpose - but it isn't a joke product. It's the same idea as a beautifully made vintage helmet or a perfectly worn-in jacket: aesthetics matter because they encourage use.
If you love the ritual - waxing a board carefully, packing tools the same way every time, keeping your kit dialed - Classic Whip makes sunscreen feel like part of that ritual instead of a chore.
MINI Super Spritz SPF 50 Face Mist
Face SPF is where people get inconsistent, especially if they're in and out of the water, wearing a hat, or doing the I'll-do-it-later dance until later becomes tomorrow.
A face mist format that's easy to keep on you and easy to use more than once. This is for the second application. The third. The we-stayed-longer-than-planned.
Because it's a mini, stash it everywhere: surf bag, tote bag, bike bag, center console, dopp kit.
Chardonnay Lip Oil SPF 30
Lips are the first thing people forget, and the first thing to complain when they're wrecked.
An SPF lip oil that does multiple jobs - shine, comfort, protection - without feeling like a medical device. This is the one for surfers whose lips get trashed from wind and salt, or anyone who wants an SPF lip product that doesn't scream sunscreen.
Arizona Iced Tea Lip Balms (3-Pack)
The most unabashedly nostalgic item in the lineup. Three lip balms means you can keep one in the car, one in the surf bag, and one wherever you'll actually remember to use it.
This is exactly the convergence thing Pemulis is always talking about: nostalgia (the cultural artifact, Arizona can graphics, convenience store energy) meets novelty (an SPF lip balm collaboration that shouldn't exist, yet does).
If you're the type who loses lip balm constantly, a 3-pack isn't extra. It's realistic.
After Sun Gel
Even with good intentions, people overdo it. Sometimes the wind is up and the day feels cool. Sometimes you're in the water longer than planned. Sometimes you just miss a spot.
This is the you-should've-but-you-didn't product - and also the I-did-everything-right-but-my-skin-still-needs-help product. After-sun care matters the same way chain lube matters: maintenance, not vanity. It's what lets you do the thing again tomorrow.
Ball Boy Scented Candle
Not everything in the Vacation universe is strictly about SPF, and we like that. Surf and moto culture are both filled with non-essential essentials - objects that don't keep you alive but keep you sane.
A candle born out of Vacation's tongue-in-cheek worldbuilding: tennis nostalgia, resort energy, and the idea that scent can time-travel you back to a place. Light it after a beach day or after you've been wrenching in the garage and want the room to feel like something else.
The Pemulis sun kit flow
- Start with Classic Lotion SPF 30 as your baseline
- For higher SPF + the most playful format, swap in Classic Whip SPF 50
- Keep Super Spritz on you for reapplication
- Protect lips with Chardonnay Lip Oil or stash the Arizona 3-Pack everywhere
- Treat your skin after with After Sun Gel
- End with Ball Boy Candle and a quiet moment
Use sunscreen responsibly, follow the product directions, reapply, and pair it with the obvious stuff: hat, sunglasses, shade, timing.
Shop Vacation at Pemulis
Browse the full Vacation Inc collection or stop by Pemulis Water & Power at 4051 Judah Street in the Outer Sunset.