Blog
AXO Sport Spent $50 Per Jersey on a Printing Process Nobody Had Seen. Then Everyone Copied It.
In 1991, AXO Sport introduced the Gelprint process to motocross apparel. The technology came from Asia — a method of applying all-over graphics to fabric using a gel medium that...
Answer Racing: The Motocross Brand That Just Made Gear
There's a particular kind of brand loyalty that only exists in niche sports, and Answer Racing had it in motocross for about fifteen years. Not the loud, logo-everywhere loyalty —...
Terror Has Been the Same Band for Twenty Years and That's the Point
Terror formed in Los Angeles in 2002. Scott Vogel, the vocalist, had already done time in Buried Alive and Slugfest. The rest of the lineup was drawn from the same...
Miyazaki Didn't Attend the Oscars Because of the Iraq War. Then His Film Won.
Spirited Away won Best Animated Feature at the 75th Academy Awards in March 2003. Hayao Miyazaki was not in the building. He was in Japan. He had reportedly declined to...
The 90s Thriller Promo Tee: A Film Marketing Format That Died With the Decade
In the 1990s, film studios promoted major releases by producing t-shirts. Not the kind you could buy at a store — the kind that were given away at press junkets,...
The Mazda RX-7 Used a Type of Engine That Almost Nobody Else Would Touch
The Wankel rotary engine works on a principle so elegant it's almost suspicious: a triangular rotor spinning in an epitrochoidal housing, doing the work of intake, compression, combustion, and exhaust...
Rage Against the Machine, 1992, and the Shirts That Weren't Supposed to Exist
Photo by Scott Penner / Wikimedia Commons / CC BY-SA 2.0 Rage Against the Machine released their self-titled debut in November 1992 on Epic Records. It went platinum before the...
Æon Flux Died at the End of Every Episode and Nobody Thought That Was Weird
Æon Flux premiered on MTV's Liquid Television in 1991 as a series of short animated segments with no dialogue. The protagonist — a tall, impossibly flexible assassin in a black...
Pemulis Loss Prevention: The Heat Connection
The North Hollywood shootout of 1997 captured America's attention for all the wrong reasons. When two heavily armed men attempted to rob a Bank of America, the resulting firefight became...
Your Sunscreen Is Killing the Reef (And the Label Won't Tell You)
Your Sunscreen Is Killing the Reef and the Label Says It Isn't The term "reef safe" has no legal definition. The chemicals in most sunscreen cause coral to poison itself....
Rage Traction Pads: The Crew, the Films, and the Purple Cockroach
Australian rider-owned surf brand Rage makes traction pads, leashes, and films with no corporate oversight. US stockist in San Francisco.
MAFIA Bags: Upcycled Sail Bags Made Two Blocks From Our Shop
Bags made from upcycled windsurfing sails, sewn in California. Lifetime repair warranty. Complete guide to every Mafia bag with specs, prices, and recommendations.