Moto
Yamaha Blue: The Color That Meant You Chose a Side
In motocross, brand loyalty is color-coded. Yamaha is blue. Honda is red. Kawasaki is green. Suzuki is yellow. KTM is orange. This isn't marketing — it's identity. When a rider...
Suzuki Bomber Jackets and the Paddock-to-Pavement Pipeline
The motorcycle racing paddock has been quietly influencing street fashion for decades, but nobody really talks about it with the same reverence they give to, say, military surplus or workwear....
Kawasaki Green Is Iconic. So Why Does This Jersey Exist in White?
Kawasaki's identity in motocross is lime green. This is non-negotiable. The KX line has been green since the early 70s. Factory Kawasaki riders wear green. The logo is green on...
Honda Motorcycles: The Company That Made Everyone Else Nervous Since 1949
Honda Motor Company started making motorcycles in 1949. By 1959, they were the largest motorcycle manufacturer in the world. By the time this shirt was made, Honda had been the...
The Quiet Fox: When Motocross Brands Made Subtle Gear
There's a paradox in action sports apparel that most people don't think about: the louder the culture gets, the more valuable the quiet stuff becomes. This is true in skating,...
Fox Racing in the 90s: When Motocross Gear Became Culture
There's a version of the Fox Racing story that's just about business — market share, sponsorship deals, revenue growth. And that story is interesting enough. But the more interesting story...
The Fox Head Logo: How One Symbol Became the Face of American Motocross
The Fox head logo — the angular, stylized fox face — is one of the most recognized symbols in motorsport. More than the Nike swoosh in its own world, more...
The Fox Racing Graphics Department Had No Governor and It Showed (In the Best Way)
Somewhere in the Fox Racing offices in the early 90s, someone in the graphics department proposed an all-over checkered pattern in neon yellow and cyan on a grey base. And...
Fox Racing Made Twenty Shades of Blue and Every One of Them Sold
Fox Racing's relationship with the color blue is longer and more complicated than it needs to be, which is why it's interesting. Over the course of the 90s, Fox released...
Fox Racing After the Neon: When MX Gear Learned to Use Its Inside Voice
Geoff Fox started making leather motocross pants in 1974 in Cholame, California — a town so small it barely qualifies as a town. The name on the label was his...
Why Blue and Red Became the Default Motocross Colorway
If you've ever flipped through a motocross magazine from any decade, you've noticed something: blue and red are everywhere. Not as a planned thing, not as a league mandate, just...
FLY Racing and the Riders Who Paid Their Own Entry Fees
Every sport has a tier of participant that the media mostly ignores and the industry mostly takes for granted. In motocross, it's the local racer. The guy (or increasingly, girl)...