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AM Surf No 1
AM Surf No 1
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Growing up, surf culture was heavily driven by magazines such as Surfer Mag, Transworld, Surfers Journal, etc . It was influenced by your local surf shop, and by the team riders each shop and brand sponsored.
It was a time when a surf movie inspired and created excitement. The excitement of surfing, traveling and the subsequent aspirational life style fostered the culture. A culture where surfing dictated so much- clothing, language, hairstyle, friends, boards, travel, and even food.
For me, movies like Young Guns, Step Into Liquid, The Endless Summer, Castles in the Sky, Modern Collective, Shelter, and September Sessions stoked my surfing flame.
I’m not sure why things changed (the internet probably had something to do with it), but the magazines which I grew up on lost their luster. The local pros and shop sponsorships slowly faded and lost their influence, and the idea of surfing being a way of life, and not just a hobby slowly went away.
What inspired me as a grom continues to inspire me, and in an effort to revive those feelings of my youth, I decided to reinvigorate Adam Mar with a taste of old.
This spring, we will be releasing an annual piece of literature, AM Surf. A magazine that draws inspiration from surf culture, shapers, surfers, photographers. A magazine that draws inspiration from natural world, biologists, ecologists, wildlife photographers, and lastly draws from a wonderful collection of people involved in an eclectic assortment of arts.
In addition to the mag, we will be introducing a shop sponsorship team rider program, with a hope to support our local pros, and our friends from all over the world. We will offer a collection of short stories and video features tying this whole project together.
This new program has been quite the undertaking, and it’s definitely not something I was able to do alone. In fact, people way more talented and influential than me have been key in making this happen. Stories and features from:
Harrison Roach
Hunter Vercoe
Justin Adams
Jeffery Jones
Alex Knost
Sam Falls
Tin Ojeda
Derrick Disney
Jack Coleman
Thomas Lagrega
John Bilderbeck
Leif Engstrom
Laine Dupont
Danny Dimaro
Joey Silvestera
Alex Kilgore
Ashfaq Marghoob
Ben Papaleo
Ray Hennesy
Scott Chaskey
Erik Schwab
Trevor Lecaros
Jordan Minardi
Matt Correia
Rachel Lord
With special thanks to:
Parker Sprout
Giovanni Remo Angelone
Hula Sunglasses
Chris Coleman
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Return Policy
Return Policy
All Surfboards are final sale!
For all other items, If you are not satisfied with your purchase, please contact us (molly@pemulis.cool) and you can the return item(s) within 30 days from the date you received the shipment. Please include the original tags (still attached) and the original receipt. We will happily exchange the item(s) for another or apply Store Credit with your billing name and information. Exchanges are dependent on existing stock. Item(s) must be unused and unwashed in original packaging. Refunds are issued in form of Store Credit if the return exceeds 30 days from initial purchase.
Shipping costs are non-refundable in most circumstances and return shipping fees are the responsibility of the customer. We recommend packages to be returned have a tracking number/signature requirement. We can send you a prepaid label for the return that will have both of these and the cost will be deducted from the total value of the returned item.
Damages and issues
Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.
Exceptions / non-returnable items
Certain types of items cannot be returned, like surfboards, custom products (such as special orders or personalized items), and personal care goods (such as beauty products). We also do not accept returns for hazardous materials, flammable liquids, or gases. Please get in touch if you have questions or concerns about your specific item.
Unfortunately, we cannot accept returns on sale items or gift cards.
Exchanges
We will happily exchange the item(s) for another or apply Store Credit with your billing name and information. Exchanges are dependent on existing stock. Item(s) must be unused and unwashed in original packaging. Refunds are issued in form of Store Credit if the return exceeds 30 days from initial purchase.
European Union 14 day cooling off period
Notwithstanding the above, if the merchandise is being shipped into the European Union, you have the right to cancel or return your order within 14 days, for any reason and without a justification. As above, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
Refunds
If you are not satisfied with your purchase, please contact us (molly@pemulis.cool) and you can the return item(s) within 30 days from the date you received the shipment. Please include the original tags (still attached) and the original receipt. We will happily exchange the item(s) for another or apply Store Credit with your billing name and information. Exchanges are dependent on existing stock. Item(s) must be unused and unwashed in original packaging. Refunds are issued in form of Store Credit if the return exceeds 30 days from initial purchase.
Shipping costs are non-refundable in most circumstances and return shipping fees are the responsibility of the customer. We recommend packages to be returned have a tracking number/signature requirement. We can send you a prepaid label for the return that will have both of these and the cost will be deducted from the total value of the returned item.
All Surfboards are final sale!
For all other items, If you are not satisfied with your purchase, please contact us (molly@pemulis.cool) and you can the return item(s) within 30 days from the date you received the shipment. Please include the original tags (still attached) and the original receipt. We will happily exchange the item(s) for another or apply Store Credit with your billing name and information. Exchanges are dependent on existing stock. Item(s) must be unused and unwashed in original packaging. Refunds are issued in form of Store Credit if the return exceeds 30 days from initial purchase.
Shipping costs are non-refundable in most circumstances and return shipping fees are the responsibility of the customer. We recommend packages to be returned have a tracking number/signature requirement. We can send you a prepaid label for the return that will have both of these and the cost will be deducted from the total value of the returned item.
Damages and issues
Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.
Exceptions / non-returnable items
Certain types of items cannot be returned, like surfboards, custom products (such as special orders or personalized items), and personal care goods (such as beauty products). We also do not accept returns for hazardous materials, flammable liquids, or gases. Please get in touch if you have questions or concerns about your specific item.
Unfortunately, we cannot accept returns on sale items or gift cards.
Exchanges
We will happily exchange the item(s) for another or apply Store Credit with your billing name and information. Exchanges are dependent on existing stock. Item(s) must be unused and unwashed in original packaging. Refunds are issued in form of Store Credit if the return exceeds 30 days from initial purchase.
European Union 14 day cooling off period
Notwithstanding the above, if the merchandise is being shipped into the European Union, you have the right to cancel or return your order within 14 days, for any reason and without a justification. As above, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
Refunds
If you are not satisfied with your purchase, please contact us (molly@pemulis.cool) and you can the return item(s) within 30 days from the date you received the shipment. Please include the original tags (still attached) and the original receipt. We will happily exchange the item(s) for another or apply Store Credit with your billing name and information. Exchanges are dependent on existing stock. Item(s) must be unused and unwashed in original packaging. Refunds are issued in form of Store Credit if the return exceeds 30 days from initial purchase.
Shipping costs are non-refundable in most circumstances and return shipping fees are the responsibility of the customer. We recommend packages to be returned have a tracking number/signature requirement. We can send you a prepaid label for the return that will have both of these and the cost will be deducted from the total value of the returned item.
