Pemulis is one of the only shops in the world with access to Gato Heroi surfboards and we always have Gato stock on hand, including the full slate of Gato Heroi fins in multiple colors and currently the largest Gato Heroi surfboard collection for sale in the United States. We have the Gato surf short in all available colors and the Gato Heroi "Flight" product line, which is made from upcycled sail material, including tote bags, surfboard bags, and hats (Creme Cap and Bucket Hat). We also carry the Catfish sandals and selected stock of Gato Heroi wetsuits, which are made in Japan. We can sometimes be of assistance if you are looking for a particular Gato product that is not appearing in stock at any shop. Please email us at [email protected] with any questions.

Jive 7'0 Lifter

IN STOCK NOW

$1,290.00 USD

Product Details

7’0” Lifter by Jive Surfcraft. A performance mid-length with the wide point set back, a winged thumb tail, and a nose that pulls in quickly—designed for speed and committed rail surfing.

Design Details

Exceptionally flat rocker for speed and glide. Very sharp, thin rails throughout. The bottom contour starts with a subtle single concave in the nose, transitions into a triplane hull through the middle, then finishes with three tight channels running toward the tail. Available in twin, twinzer, or quad setups—Jacob Ells prefers the twinzer for combining speed with bite and drive through turns.

How It Rides

Surf off the center for speed and glide, or move to the tail for ripping turns. The Lifter is a lively board that allows for performance mid-length surfing with plenty of flow and trim on tap. The channels and triplane hull generate speed that most mid-lengths can’t match.

The Shaper

Hand-shaped by Jacob Ells in Ojai, California. Ells came to surfboard shaping from snowboarding and laser engineering—a background he considers a creative advantage. His boards are known for avant-garde outlines, intricate airbrushed symmetry, and unconventional foam distributions. Every Jive board gets hand-laminated fiberglass and a sanded gloss finish.

Specs

Length 7’0”
Shaper Jacob Ells (Jive Surfcraft, Ojai CA)
Tail Winged thumb
Rocker Very flat
Rails Sharp, thin
Bottom Single concave → triplane hull → 3 channels
Fin Setup Twin / twinzer / quad
Finish Sanded gloss

All surfboards ship from our shop at 4051 Judah St in the Outer Sunset. Contact us for a shipping quote.

All surfboards are final sale.

For customers in California: the safest and cheapest way to ship a board to you is via our courier to your local shop for pick-up for $150 per board. Please contact us to make arrangements for shipping prior to purchasing a board.