Fox Racing Made Twenty Shades of Blue and Every One of Them Sold

Motocross rider in action

Fox Racing's relationship with the color blue is longer and more complicated than it needs to be, which is why it's interesting. Over the course of the 90s, Fox released blue jerseys in more shades, configurations, and graphic treatments than any other single color in their lineup. Royal blue. Navy. Cyan. Teal. Blue with neon accents. Blue with black panels. Blue on blue. The commitment to blue was relentless.

James Stewart racing at the 2007 AMA Motocross Championship on Kawasaki

Photo by Kev / Wikimedia Commons / CC BY-SA 2.0

The reason is partly practical: blue reads well on television, which by the early 90s was becoming the primary way most people experienced motocross. The sport had moved from local-track obscurity to broadcast spectacle, and the visual requirements changed. Neon worked in person but could blow out on camera. Blue was controllable — it stayed blue on screen, it contrasted with dirt, it made riders identifiable without the colors fighting the broadcast technology.

Blue was also commercially safe. It's the most universally popular color in the Western world — surveys consistently rank it first in preference across demographics. A neon zebra-stripe Fox jersey was a style statement. A blue Fox jersey was a purchase decision that nobody second-guessed. The retailer margin on blue was reliable.

This jersey is the second blue Fox in our vintage collection — different shade, different graphic layout, same DNA. Every Fox blue from this era shares the core engineering: mesh-back construction, athletic MX cut, vented panels. The differences are cosmetic. The cosmetics are why collectors care — specific colorways from specific years carry specific associations with specific riders and specific seasons.

Vintage condition. There's one.

Fox Racing Made Twenty Shades of Blue and Every One of Them Sold

Related Reading