Blog

The Fox Racing Yellow and Blue Jersey Is the One Nobody Photographed and Everyone Remembers

Answer Racing Made Gear in Valencia, California, and Never Pretended to Be Anything Else

AXO Made the Prettiest Jerseys in Motocross. Then They Made Pants to Match.

FLY Racing Pants Were the Budget Option. They Outlasted the Expensive Ones.

Fox Racing MX Pants Survived Everything Except Being Thrown Away

The Message Inside the Collar: What 90s Motocross Brands Whispered to Their Riders

A Brief, Genuinely Strange History of How Motocross Gear Ended Up on Runways

Field Notes on the Honda EZ90: A Motorcycle Designed to Scare Nobody

Yoko Made Motocross Gear in Finland and Almost Nobody in America Noticed

Before Yamaha Was Blue, There Was Yellow

This Yamaha Jersey Costs $250. Here's What You're Paying For.

The 90s OEM Windbreaker: When Every Motorcycle Brand Made a Jacket and Every Jacket Was Perfect

Yamaha Blue: The Color That Meant You Chose a Side

Walt Disney Has Been Dead Since 1966 and His Quotes Are on More Shirts Than Ever

The Smiths Lasted Five Years and Left Enough T-Shirts for Fifty

A Cure T-Shirt Used to Be a Signal. Now It's Just a Shirt. Both Are Fine.

The Cramps Never Made Sense and That Was the Entire Point

Suzuki Bomber Jackets and the Paddock-to-Pavement Pipeline

Mike Kelley's Thrift-Store Animals and the Sonic Youth Shirt That Came From Them

Se7en Was David Fincher's Revenge on Hollywood and It Made $327 Million

Salvador Dali Designed His Own Face and Then the Bootleggers Printed It on Everything

Sade Made Four Albums in Twenty Years and Every Single One Was Perfect

John Pasche Got Paid £50 for the Rolling Stones Tongue. Then What Happened.

The Word 'Rice' in Car Culture: Complicated, Contested, and All Over the T-Shirts

The Problem With Putting Rage Against the Machine on a T-Shirt

Ozzy Osbourne Has Been a T-Shirt Longer Than He Was a Rock Star

Nirvana Played Live for About Four Years. These Shirts Are What's Left.

Woody Harrelson Was a Sitcom Actor When He Got Cast as a Mass Murderer

Natural Born Killers Was the Most Controversial Film of 1994 and Everybody Saw It Anyway

Kurt Cobain Memorial Tees and the Year Everyone Made One

Kawasaki Green Is Iconic. So Why Does This Jersey Exist in White?

Honda Motorcycles: The Company That Made Everyone Else Nervous Since 1949

In the Weeks After September 11, Everyone Made a T-Shirt

The Quiet Fox: When Motocross Brands Made Subtle Gear

Fox Racing in the 90s: When Motocross Gear Became Culture

The Fox Head Logo: How One Symbol Became the Face of American Motocross

The Fox Racing Graphics Department Had No Governor and It Showed (In the Best Way)

Fox Racing Made Twenty Shades of Blue and Every One of Them Sold

Fox Racing After the Neon: When MX Gear Learned to Use Its Inside Voice

Why Blue and Red Became the Default Motocross Colorway

FLY Racing and the Riders Who Paid Their Own Entry Fees

Albert Einstein's Face Is on More T-Shirts Than Any Scientist Who Ever Lived. Here's Why.

Deus Ex Machina Started in a Sydney Warehouse and Ended Up Everywhere

The Gulf War Lasted 42 Days and the T-Shirt Industry Was Ready on Day One

The 90s Military Graphic Tee: When Gun Show Merch Crossed Over

How AXO Sport Brought Italian Design to American Dirt

The Black Jersey in Motocross: When a Rider Was Too Fast for Color

AXO Was an Italian Brand That Conquered American Dirt

AXO Sport Spent $50 Per Jersey on a Printing Process Nobody Had Seen. Then Everyone Copied It.

Answer Racing: The Motocross Brand That Just Made Gear

Terror Has Been the Same Band for Twenty Years and That's the Point

Miyazaki Didn't Attend the Oscars Because of the Iraq War. Then His Film Won.

The 90s Thriller Promo Tee: A Film Marketing Format That Died With the Decade

The Mazda RX-7 Used a Type of Engine That Almost Nobody Else Would Touch

Rage Against the Machine, 1992, and the Shirts That Weren't Supposed to Exist

Æon Flux Died at the End of Every Episode and Nobody Thought That Was Weird

Pemulis Loss Prevention: The Heat Connection

Your Sunscreen Is Killing the Reef (And the Label Won't Tell You)

Rage Traction Pads: The Crew, the Films, and the Purple Cockroach

Australian rider-owned surf brand Rage makes traction pads, leashes, and films with no corporate oversight. US stockist in San Francisco.

MAFIA Bags: Upcycled Sail Bags Made Two Blocks From Our Shop

Bags made from upcycled windsurfing sails, sewn in California. Lifetime repair warranty. Complete guide to every Mafia bag with specs, prices, and recommendations.

The $5 Dolphin Keychain That Took Over Ocean Beach

here are objects that enter the world quietly, slipping unnoticed into pockets, drawers, surf bags, and glove compartments. And then there is the Pemulis Floating Dolphin Keychain

Twin Fin Buying Guide: Find Your Perfect Match

Its Actually NOT Crap: A Buyer's Guide for Tasteful, Affordable, Crap Eyewear

Harleys in the Sahara: El Solitario's Desert Wolves

The Era of Control: Why Motorcycles Won't Survive 2050

Wheels & Waves Is Not a Motorcycle Festival

Only Outlaws Will Be Free: The Custom Motorcycles of El Solitario MC

Side Bites: When They Help, When They Don't, and When They Ruin Your Board

Twin Fins and the Trailer Question: What Adding a Third Fin Actually Does

Gato Heroi Surfboards: Complete Model Guide & Board Selection (2026)

Complete guide to every Gato Heroi surfboard model. Quick reference table, board pairings, fin recommendations, and how to choose the right Gato for your surfing style.

Silverchair Made Freak Show at 16 While the Industry Tried to Break Them

Silverchair's second album was made by teenagers being paraded around the world. The imagery told you exactly what was happening.

Best Fin for a Mid-Length (And How to Stop Second-Guessing Yourself)

Board-specific fin picks for eggs, speed shapes, and 2+1 mid-lengths—plus a tuning framework that stops the second-guessing.

The 4C Isn't a Greenough Fin (And Why It Might Be Better for Your Log)

The 4C isn't a Greenough design—Paul Gross created it from scratch. Here's why that matters for choosing between the 4A and 4C.

Why the Volan 4A is Worth the Extra $30

The Volan 4A costs about $30 more than the standard version. Here's what you get for the money: thicker panels, better flex, and the construction the template was designed for.

Power Blade vs 4A: Two Fins for Two Different Surfers

The Greenough 4A and Power Blade are both Greenough designs, but they're built for completely different boards and surfers. Here's how to know which one you need.

The Greenough Fin Guide: Which One Actually Works for Your Board

A practical guide to choosing between Greenough 4A, Power Blade, and Stage 6 fins based on your board type. Includes sizing advice and honest guidance on what doesn't work.

Only Outlaws Will Be Free (The Rest of Us Pay Shipping)

El Solitario MC gear at Pemulis: Rascal leather pants, tactical vests, MX jerseys, and the story of the Spanish brand that took Harleys into the Sahara.

Wild Things: Byron Bay Fins, US Stockist

Shop Wild Things fins, boardshorts, and Gato Heroi boards. US stockist shipping from San Francisco. Speed Fins, Fitz 2+1 setups, Chippa thrusters.

Vacation Inc at Pemulis: The Seven-Item Sun Kit We Actually Stock

The seven Vacation Inc products we stock at Pemulis - Classic Whip SPF 50, Arizona lip balms, After Sun Gel, and more. Sun care for Outer Sunset life.

Rage Traction Buyer's Guide: Which Pad Fits Your Surfing?

Complete specs and recommendations for all six Rage traction pads. Which grip fits your surfing style?

The Vintage Tee Spectrum: Bootlegs, Overprints, and Why It Matters

A guide to vintage tees: true vintage, bootlegs, overprints, and reproductions. How we source from thrift shops, estate sales, and overprint artists — plus Pemulis Originals designed in-house. All art is derivative.

Wild Things Fins Buyer's Guide: Byron Bay Surf Hardware, Shipped Worldwide

Wild Things fins from Byron Bay — single fins, twins, thrusters, and side bites. US stockist with worldwide shipping from San Francisco. Complete buyer's guide with specs and recommendations.

Gato Heroi Fin Buyer’s Guide (2025): Full Profiles, Board Pairings, & How to Choose the Right Fin

About Us

Spring is here! Pemulis April Pop-up Events Schedule

Starting this April we will be hosting regular pop-ups and events at the shop! Kicking it all off with the "Cool Spot" Vinyl set with DJ Ginja Moloko on Sunday, April 6th

I Went To Meanville and All I Got Was Stabbed By A Cartoon Knife!

Marvin Velasco aka @Muttermilk has spent the past four years painting, drawing and amassing a large following. It's easy to see the appeal of his work, even in the confined squares of Instagram. Creative, irreverent, and a little unhinged, his art couldn't possibly be more aligned with the Pemulis ethos.