The Vintage Tee Spectrum: Bootlegs, Overprints, and Why It Matters

A guide to vintage tees: true vintage, bootlegs, overprints, and reproductions. How we source from thrift shops, estate sales, and overprint artists — plus Pemulis Originals designed in-house. All art is derivative.
Wild Things Fins Buyer's Guide: Byron Bay Surf Hardware, Shipped Worldwide

Wild Things Fins Buyer's Guide: Byron Bay Surf Hardware, Shipped Worldwide

Wild Things fins from Byron Bay — single fins, twins, thrusters, and side bites. US stockist with worldwide shipping from San Francisco. Complete buyer's guide with specs and recommendations.
Buyer's Guide to MAFIA Bags: Upcycled Sail Bags Made in California

Buyer's Guide to MAFIA Bags: Upcycled Sail Bags Made in California

Bags made from upcycled windsurfing sails, sewn in California. Lifetime repair warranty. Complete guide to every Mafia bag with specs, prices, and recommendations.
Gato Heroi Fin Buyer’s Guide (2024): Full Profiles, Board Pairings, & How to Choose the Right Fin - Pemulis Water & Power

Gato Heroi Fin Buyer’s Guide (2025): Full Profiles, Board Pairings, & How to Choose the Right Fin

This is a comprehensive buyer's guide for All Gato Heroi surfboard fins to assist you in finding the right fin(s) for your board. The guide includes every Gato Heroi fin...
Camille Strobel
About Us

About Us

Pemulis Water & Power operates on a premise that runs counter to most modern branding: the convergence of nostalgia and novelty. Our brand leans on that weird spark you get...
Camille Strobel
a dolphin keychain on a pedestal

A Dolphin-Shaped Keychain Has Taken Over the Outer Sunset

here are objects that enter the world quietly, slipping unnoticed into pockets, drawers, surf bags, and glove compartments. And then there is the Pemulis Floating Dolphin Keychain

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Spring is here! Pemulis April Pop-up Events Schedule - Pemulis Water & Power

Spring is here! Pemulis April Pop-up Events Schedule

Starting this April we will be hosting regular pop-ups and events at the shop! Kicking it all off with the "Cool Spot" Vinyl set with DJ Ginja Moloko on Sunday, April 6th

molly thomas
I Went To Meanville and All I Got Was Stabbed By A Cartoon Knife! - Pemulis Water & Power

I Went To Meanville and All I Got Was Stabbed By A Cartoon Knife!

Marvin Velasco aka @Muttermilk has spent the past four years painting, drawing and amassing a large following. It's easy to see the appeal of his work, even in the confined squares of Instagram. Creative, irreverent, and a little unhinged, his art couldn't possibly be more aligned with the Pemulis ethos. 
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